Rico Signs Brings Bold Custom Event Signage to the Solheim Cup USA

When it comes to major international sporting events, few stages are more prestigious than the Solheim Cup. Held every two years and featuring the best women golfers from the United States and Europe, the Solheim Cup is more than a competition—it’s an experience. And at Rico Signs, we were proud to play a vital role in shaping that experience for fans, athletes, sponsors, and staff through expertly crafted custom signs, high-impact event displays, and seamless on-site installation.

Setting the Standard with Event Signage

For the 2024 Solheim Cup USA, Rico Signs was selected to provide on-site signage. From the moment guests arrived on the grounds to the time players entered their private spaces, our work was on display. We were responsible for producing and installing signage across every part of the venue, including:

• Fan zone branding and directional signage
• Player cabins and locker room graphics
• Sponsor displays and branded areas
• Media backdrops and interview settings
• Hospitality suite identification and enhancement
• Wayfinding and safety signage

Each of these signage solutions was customized to match the branding guidelines of the Solheim Cup, while also reflecting the local flavor and energy of the U.S.-hosted event.

Why Custom Signage Matters at Major Events

At events of this scale, signage is more than decoration—it is a functional, immersive extension of the event identity. Our custom event signs help set the tone, guide attendees, and reinforce the prestige of the tournament. Every sign is an opportunity to inform, engage, and elevate.

We take our role seriously. From start to finish, our team worked closely with event organizers, design partners, and venue managers to ensure every piece of signage was accurate, aesthetically aligned, and delivered on time.

Design Meets Execution: Our Approach to Event Displays

Creating and installing event displays for an international golf tournament requires precision, coordination, and craftsmanship. Rico Signs brought years of experience to the Solheim Cup, balancing the unique needs of the venue with the expectations of a global audience.

Our process for delivering signage at this level involves several key phases:

1. Initial Planning & Site Walks: We begin by walking the site with event planners, identifying high-visibility areas and understanding traffic patterns. This step is critical for the strategic placement of signage.
2. Design & Proofing: Working from brand guidelines, we produce renderings and proofs for every sign and display. Each design goes through multiple rounds of approvals to ensure consistency and impact.
3. Custom Fabrication: We fabricate signs using high-quality materials suitable for outdoor conditions, variable weather, and long event durations. Durability and clarity are top priorities.
4. On-Site Installation: Our team handles all installation, arriving early to set up and staying late to ensure everything is perfect. We’re on-site for troubleshooting, last-minute changes, and general support.
5. Tear Down & Recycling: Post-event, we coordinate the safe removal and recycling of signage materials, leaving the venue clean and minimizing environmental impact.

Fan Experience Elevated Through Custom Event Signs

The fan zone at the Solheim Cup is where energy and enthusiasm come alive. Rico Signs designed and installed large-format welcome signs, selfie backdrops, sponsor walls, wayfinding maps, and branded tents to elevate the guest experience. These custom signs were not only functional, but they also provided moments of interaction, memory-making, and brand visibility.

When guests walked through the main entry, saw the giant event welcome sign, and posed for photos in front of themed displays, they were engaging with our work. That connection between fan and event is part of what makes Rico Signs more than just a production vendor. We help create lasting impressions.

Supporting the Athletes Behind the Scenes

While the public-facing signage was bold and exciting, just as important were the signs placed in private and athlete-only areas. Player cabins, locker rooms, and team lounges were outfitted with personalized nameplates, motivational graphics, and subtle branding that honored the competitors and added polish to their spaces.

These behind-the-scenes touches are part of what makes Rico Signs stand out. We understand that the player experience is just as important as the fan journey. Our commitment to detail and discretion in these private areas reflects the professionalism and care we bring to every project.

Event Branding at Scale

Producing signage for a global event like the Solheim Cup means thinking at scale. We produced hundreds of signs in a variety of formats, sizes, and materials, all while maintaining brand integrity. Our large-scale event displays included:

• Monumental entrance signs welcoming guests
• Custom fence mesh wraps and banners
• Stage backdrops for media events
• 3D structures and sponsor activations
• Digital print graphics for indoor and outdoor surfaces

Every piece of signage contributed to the overall cohesion and quality of the event. The venue felt unified, intentional, and professional—just as a world-class event should.

Customer Satisfaction as a Core Value

At Rico Signs, customer satisfaction isn’t a catchphrase—it’s our goal from day one. For the Solheim Cup, we met every deadline, accommodated last-minute changes, and maintained open communication throughout the process.

We take pride in our reputation for reliability and professionalism. Clients choose Rico Signs not just for our ability to produce signage, but for the confidence they feel knowing we’ll get the job done right.

A Team Built for Big Moments

Delivering for the Solheim Cup required an all-hands-on-deck effort. Our in-house production crew, project managers, logistics team, and installers worked together seamlessly to meet the demands of this high-profile event. Everyone from print technicians to ladder-climbing installers brought their best—because that’s what it takes to deliver for clients at this level.

Looking Ahead

The Solheim Cup was more than a project—it was a showcase of our capabilities in live event support, custom signage, and experiential branding. As we look forward to future tournaments, festivals, and corporate activations, we carry forward the lessons and momentum from this successful partnership.

Whether it’s golf, concerts, sports, or large-scale expos, Rico Signs is ready to lead the way with top-tier event signage, professional installation, and dependable service.

Need custom signs or event displays for your next big event? Let’s talk about how Rico Signs can deliver the quality, impact, and service you need to stand out.